Social Media updates and what they mean for you – June 29th

LinkedIn has entered the chat, TikTok’s making some changes, and Meta wants to protect teens. Here are all the social media updates you need to know this week.

LinkedIn
LinkedIn Creators may soon be able to monetise their profiles through a collaborative posting option that would enable brands and influencers to share insights on ad campaigns.

Noticed some changes to the content you see on LinkedIn? Their updated algorithm could be the culprit. If you hate Facebook-style posts, you’ll be pleased to hear that non-professional content will no longer be pushed out in the same way. Content from first-degree connections is now prioritised. Expert knowledge and advice will be highlighted in the feed. And finally, they’re trying to identify opinion and advice.

Nowhere is safe from the advance of AI, including LinkedIn. You can now create a post created entirely by robots. You simply put the ideas for your post in the box and voila! A post based on your input.

What does this mean for me?
If you’re a LinkedIn creator this could be a great way to earn some extra cash by working with brands on their ad campaigns.

These updates will help you reach more relevant people with your content so make sure you’re sharing interesting and useful content that adds value to your audience rather than updates for the sake of it.

AI in this context could be very useful to help you get your ideas out there, but we advise you to use it with caution and heavily edit whatever it spits out or you risk it sounding like ever other piece of AI-generated content.

TikTok
TikTok is trying to stay onside with EU regulations by updating its data usage policies. Specifically they’re limiting the ads that teen users see so they’re no longer based on personal data shared with the app.

Bye bye TikTok Now – the video platform’s BeReal clone is officially in the bin.

What does this mean for me?
These changes to data usage will impact your ad campaigns so we recommend familiarising yourself with the new regulations.

Given the reason the feature is being dropped is because of low usage, this change is unlikely to have any real impact on you.

Meta/Facebook
New teen safety tools for Messenger and Instagram to help limit overuse and provide more parental oversight. Parents will now be able to see how much time their kids are spending on Messenger, who their contacts are, who can view their teen’s messages and Stories, and will get notifications if their teen blocks someone or changes their messaging settings. The Instagram safety tools will work very similarly.

Meta’s Twitter challenger could be launching at some point over the next few weeks, which could be exciting news if you’re as fed up with Twitter as we are. Although they have tried this once before with no success so it’s yet to be seen whether this will actually make any impact.

It seems the social media giant is seeking to understand the perceived benefits and dangers of AI through the use of community forums.

What does this mean for me?
Increased safety for younger users is always a good idea. These security and oversight updates will hopefully help parents better protect their kids from issues.

The community forums are being held in consultation with Stanford Deliberative Democracy Lab and the Behavioral Insights Team (BIT). The whole idea is to give participants educational materials to help them learn more about the concepts discussed and then raise relevant questions about safety, behavioural impacts, societal shifts, and more.

And that’s it for this week folks! Sign up for weekly updates direct to your inbox every Thursday and follow Jordan on LinkedIn for daily tips and tricks. See you next week!