The Ultimate Reels Guide

Sorry to say it, but if you’re not including Reels in your socials strategy you’re missing a trick. Here’s our ultimate guide to creating Reels that bang.

Reels should be different
Meta calls it ‘the language of Reels’ – essentially it’s that semi-formal style that most Reels have in common. Y’know what we mean – great lighting but not overly ‘produced’, great composition without being too posed, and entertaining without being too try-hard. Easy right?!

Hit three criteria
1. Film in 9:16 ratio, or as us normal people call it, portrait.
2. Keep the bottom third and the right-hand side of your video free from text, logos, and other junk.
3. Use sounds.

Make your Reel:
Entertaining – start strong with a hook that makes people want to keep watching. Maintain their attention by being interesting.
Relatable – tell a story people recognise about themselves, a familiar situation, or a scene they can picture themselves in. Reels featuring a real-life human have a higher engagement rate than those without.
Digestible – be direct, easy to understand, and keep things as short as possible. No on is watching a 5-minute Reel (sorry not sorry).

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Thanks to Gabrielle Henderson for the cover image.