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It’s all about Meta and Twitter this week, let’s dive into all the social media updates you need to know this week.
Meta
After week’s of anticipation, Meta’s Twitter-rival has finally landed. Say hello to ‘Threads‘. Here’s what we know so far – posts can be up to 500 characters long; they can include links, photos, and videos up to 5 minutes long; Threads appear in the main feed; there is an ‘algorithm lite’ ranking system currently in place (expect this to change as more content appears on the platform); and hashtags are not currently active (but this may change).
According to The Verge Meta is experimenting with their own in-Facebook version of the app store, encouraging users to stay on the platform to download apps. It looks like this is in response to the incoming EU Digital Markets Act (DMA), which requires Apple and Google to open their mobile platforms to other download methods.
You can officially stop puzzling over Reels. Meta has released a 7-page Reels Creative Mini-Manual, sharing all the tips and tricks.
What does this mean for me?
If you’ve been using Twitter we highly recommend checking out Threads. As with most things, early adopters will most likely be rewarded pretty highly. That being said, we don’t necessarily recommend putting all your eggs in one basket.
An on-Facebook app store could be great for ad campaigns where you want to drive people to download an app without them having to leave Facebook.
Whether you like it or not, Reels need to be part of your Instagram and Facebook strategy. We’ve written a summary of the manual here, or you can check it out for yourself here.
Twitter
Using TweetDeck? Hope you’re a Twitter Blue subscriber. The new version will soon (no official word on what exactly that means) be locked behind the paywall. Features include: an updated tweet composer with all the functionalist you need, improved Advanced search filters, the option to sort columns into ‘Top’ or ‘Latest’ Tweets, and video docking so you can watch it while doing other things.
Restrictions are being imposed on the number of posts you can read a day to combat what Twitter calls “extreme levels of data scraping & system manipulation”. This applies to both logged-in and non-logged-in users.
Twitter’s new CEO has outlined 5 things she’s focusing on to rebuild the platform. They are: full screen, sound-on ads a la TikTok; more celebrities and influencers on the app; AI ad tools because ofc; in-app shopping, which has worked so well on other platforms; and more sales staff carrying out face-to-face meetings with potential ad partners;
What does this mean for me?
If you’re using TweetDeck, you’ll have to pay. Sorry. If you don’t want to pay (because why would you?) we recommend Metricool, it’s what we use and is actually free for one brand with all the same functionality of TweetDeck.
Verified accounts can see up to 10,000 posts, unverified accounts up to 1,000 posts, and new unverified accounts up to 500 posts. Which actually isn’t all that much when you think about it.
Hopefully, this signals a new age for Twitter in which Musk can no longer do whatever he wants without being held accountable.
And that’s it for this week folks! Sign up for weekly updates direct to your inbox every Thursday and follow Jordan on LinkedIn for daily tips and tricks. See you next week!